Our mission
We aim to translate the latest evidence-based research into clear, practical insights that help people make smarter choices for their physical, mental, and social well-being. By focusing on prevention, everyday habits, and long-term vitality, we support a global shift from simply living longer to living better.
Our vision
To empower individuals to extend their healthspan — the years of life lived in good health — through accessible, science-backed knowledge and proactive lifestyle habits.
Our drive
Health, as defined by the World Health Organization, encompasses complete physical, mental, and social well-being, reflecting a dynamic state influenced by aging. While chronological age progresses, the biological age, reflecting one’s fitness and health, varies. The conventional threshold of “old age” at 65 overlooks the potential for extended, healthier, and more productive lives beyond this age.
Population aging has emerged as a global concern, driven by improved healthcare, better living conditions, and declining birth rates. In the European Union, United States as well as the United Kingdom, significant growth of population aged 65 or older has been recorded in the recent years.
The data indicates a significant increase in the share of older individuals within populations, consequently contributing to a rising presence in the workforce. In the past decade, the proportion of people aged 55 or more in the employed population increased significantly amongst the population in European Union, United States and United Kingdom.
Improvements in life expectancy have led to an increase in working life expectancy, reaching an average of 36.0 years in the EU in 2021, compared to 32.3 years in 2001.
However, this extension of working life is inconsistent with healthy life expectancy. Despite advancements in healthcare, life expectancy has outpaced the increase in healthy life expectancy. Indicators like health expectancies, focusing on quality rather than just length of life, reveal disparities. The elderly often face health declines, limiting productivity and exacerbating economic challenges. For example, life expectancy at age 65 amongst women and men increased notably more than healthy life expectancy at age 65 alone. As individuals age, they are more likely to rate their health as bad or very bad, indicating a high prevalence of long-standing illnesses and limitations, which further increase significantly with age. Therefore, the pursuit of longer and healthier lives is a shared goal for individuals, societies, and policymakers alike. As the global population ages, understanding the dynamics of aging becomes increasingly crucial.
